ezRez Software, Inc. Powers Enhanced Reward Redemption for Delta SkyMiles MembersezRez Software Enables Points-Plus-Cash Redemption for Hotel Accommodations and Car Rentals through the New Delta SkyMiles MarketplaceSAN FRANCISCO – January 22, 2010 – As part of the new Delta SkyMiles Marketplace officially launched today, ezRez Software Inc., a software as a service (SaaS) provider of travel and loyalty solutions, is enabling Delta frequent fliers to purchase hotel room nights and car rentals with a combination of SkyMiles-plus-cash. This new program enhancement, launched by the world’s largest frequent flier program, marks the first points-plus-cash implementation of the ezRez loyalty solution for the purchase of non-air travel products with frequent flier miles. As an emerging player in the loyalty space, more than 30 billion loyalty points were redeemed for travel through ezRez's software platform in 2009. With a direct connection to the unmatched network of ezRez suppliers and the integration of proprietary points-plus-cash technology at the point of sale, Delta frequent fliers can now use SkyMiles to purchase travel products beyond flights. ezRez delivers a seamless, Delta Airlines-branded online booking environment for SkyMiles members, who can access a comprehensive set of car rental options and hotel properties, as well as information on amenities and surrounding areas from TripAdvisor, VFM Leonardo, and Northstar Travel Media. Delta joins other industry leaders who have partnered with venture-backed ezRez to enhance reward redemption options and increase the value of their points. The ezRez platform allows them to compete for travelers’ loyalty while carefully managing development and maintenance costs. Other travel companies that recently integrated variations of the ezRez loyalty solution include United Airlines (Mileage Plus), Intercontinental Hotels Group (Priority Club Rewards FlightsAnywhere) and Starwood Resorts & Hotels (SPG Flights). About ezRez Software, Inc. |
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